Celebrities Line-up for Their Big Shave on World Cancer Day Mayor John Tory to Give Canadian Philanthropist Gary Slaight a Head Shaving, February 4, 2015, ON

WHAT:   The #NoHairSelfie press conference features a line-up of brave hair-ticipants willing to lose their locks in support of cancer research at the Princess Margaret Cancer Centre, on February 4, World Cancer Day.

WHEN:   Wednesday, February 4, 2015 11 a.m.

WHERE:  Press Conference at:
Princess Margaret Cancer Centre
700 University Avenue
7th Floor Atrium
Media Parking: Orde Street (west of University, one street south of College)

EVENT:  * The #NoHairSelfie fundraising campaign is attracting hair-ticipants worldwide who are willing to actually or virtually shave their heads and post their selfies on February 4 – World Cancer Day
•       All participants will:
o       Shave: actually or virtually (with the #NoHairSelfie app)
o       Share: their #NoHairSelfie via social media
o       Donate: encourage donations via web or text (NOHAIR 4-10-10)
        *The #NoHairSelfie campaign demonstrates support for thousands of Canadian cancer patients and their treatment journey
        *#NoHairSelfies will be posted on social media all day on February 4 and on www.nohairselfie.com

FEATURING:      *His Worship John Tory as volunteer barber for philanthropist Gary Slaight
        *Ray Civello, Founder of Civello Salon and President of Aveda Canada
        *Castro Liu, Councillor, Ward 3, Richmond Hill
        *Christine Lasky, Vice President, The Princess Margaret Cancer Foundation